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Private-label health products, without building a factory
OEM and private label for creators, celebrities and founders in Malaysia. You bring the audience. We bring Athemin®, the formula and the paperwork.
The numbers
1,000
units, minimum first order
3 to 4 months
from agreed brief to first stock, depending on quantity
Who does what
You
- Your brand name and audience
- Target price and market
- Approving samples and artwork
- Selling and marketing, within the rules
Athena
- A formula built around Athemin®, with every ingredient sourced
- Samples and trials in your format
- Print-ready pack design
- Tests, label check and the applications your product needs
- Production, packing and delivery, arranged
From idea to first stock
It starts with a consultation in week 1, where we agree format, market, budget and timeline. Then, about 3 to 4 months to first stock:
Formulation
We build the formula around Athemin® and send samples for you to approve.
2 to 4 weeks
Raw materials and packaging
We order the ingredients, bottles, boxes and labels.
2 to 4 weeks
Production
The factory makes your batch.
1 to 4 weeks
Validation
Batch tests and the Certificate of Analysis, with the document registration your product needs.
2 weeks
Packing
Filling, labelling and boxing, ready for delivery.
2 weeks
Pick a format, know the route
Drops
A few drops into water, juice or coffee, so customers set their own serving. A small bottle that is light to ship, and a natural home for a liquid ingredient like Athemin®.
Shots and drinks
Ready to drink, one sachet a day, nothing to mix. Easy to take on the go and easy to show on camera, which is why beauty and wellness brands like it.
Capsules and capsule-in-capsule
The format supplement buyers already know. Capsule-in-capsule keeps a liquid and a powder apart in one dose, so you can combine ingredients that would not mix.
Sachets and powders
Stirred into water, smoothies or food. Flexible serving sizes and a low cost per serving, so it suits daily blends, sports and meal products.
Jelly sticks
Squeeze and eat, no water needed. A favourite for collagen and beauty products in Asian markets, and an easy daily habit for busy customers.
Gummies
Chewable and tasty, so customers look forward to taking them. Colours and shapes make them easy to brand; the recipe has to hold every ingredient through cooking, which we trial with you.
Effervescent tablets
Drop into water for a fizzy drink. Compact in a tube, quick to take, and well suited to ingredients that disperse in water.
Coffee and tea premix
Puts your ingredient into a drink people already have every day. A natural fit for Malaysia's 3-in-1 habit and for a water-dispersible ingredient.
Skincare
Serums, creams and gels. Athemin® holds up in common cosmetic gel bases, so one ingredient can carry your brand from drinks to topicals.
Pet care
Liquids and powders that mix into a meal, because pets refuse pills. Pet formats and rules.
Each format is sold as a food, a health supplement, a cosmetic or an animal product, and that decides your paperwork and launch time. We check the route with you. Does my product need NPRA registration?
Certified at every step
-
Certificate
Halal
- Issued by
- JAKIM
- Covers
- Our manufacturing facility
-
Certificate
ISO 22000
- Standard
- Food safety management
- Covers
- Our manufacturing facility, with GMP and HACCP
-
Certificate
MeSTI
- Issued by
- Ministry of Health
- Covers
- Food safety
-
Certification
NANOVerify
- Issued by
- NanoVerify Sdn Bhd
- Covers
- Athedrop, November 2023
Copies of every certificate are shared with clients on request. Ask for them.
What your pack can say
You can
- Name Athemin® as the curcumin ingredient
- Describe the format, taste and how to use it
- Use the claims the rules allow for your format
- Add claims once studies on your own formula support them and the claim is approved
You cannot
- Make disease or medical claims
- Borrow our Athemin® studies as proof for your product
- Call it "nano" without evidence for your product
- Post testimonials outside the health-advert rules
Want claims beyond the basics? We can arrange studies on your formula with a university or laboratory, then take the claim to NPRA or the Food Safety and Quality Division for approval. What a label can claim.
Creators ask us
Can I start with a small first order?
Orders start from 1,000 units per format.
Can I taste or test samples first?
Yes. You approve samples before anything is produced.
Who designs the pack?
We prepare print-ready artwork with your brand. You approve it before printing.
Can my product say it is nano?
Only with evidence for your own finished product. Our NANOVerify result covers Athedrop. We plan the tests with you.
Do I need my own company?
You need a registered business, but not necessarily a company. Anyone selling in Peninsular Malaysia must register their business with SSM within 30 days of starting, and a sole proprietorship is enough to sell a food or drink product and to apply for halal certification (Registration of Businesses Act 1956; JAKIM MPPHM 2020). A health supplement is different: its NPRA registration must be held by a locally incorporated company, but if you do not have one, a registered company can hold it for you with your written authorisation (NPRA DRGD, July 2026).